Searching for that perfect ring? Read this first.
In the past few decades, more and more couples are starting to go for custom engagement rings. Instead of going the traditional route of finding their engagement ring in the jewelry store, or even online, having a custom ring created by a professional jewelry designer is becoming more and more common. Why? There are plenty of reasons for this gradual shift in interest, but one of the major reasons is that a custom engagement ring is often more affordable and higher in quality at the same time.
Intrigued? Read on to discover 10 detailed reasons why a custom engagement ring is actually a better choice for most couples.
- It's Made Especially for Her
Although a wedding ring you pick up at that chain jewelry store might look good, it definitely doesn’t have that personal touch. When you work with a private jewelry studio, you actually have an opportunity to create something that’s totally unique for your partner. It’s much more thoughtful to dream up an idea or choose a special design just for her. She’ll appreciate the extra effort that went into it, and given that the ring is made to match her personality and taste, she’ll also connect with ring on a deeper emotional level.
2. You'll Save Money
Although it might seem counter intuitive, having your ring made by a private jeweler can actually save you a lot of money. There’s a few different reasons for this. First, a jeweler who has years of experience in the industry can often get you better prices for your diamond or other gem. Using industry software like Rapaport, jewelers can often find diamonds at a large discount, which you wouldn’t be able to find by browsing stores on your own.
Aside from this, jewelry studios don’t have the same overhead, rent, and advertising costs that big retail stores are dealing with. Stores also need to hire and train jewelry salespeople to make a sale. In the end, all of these costs, and their desire to make a large profit, add up to a very expensive ring for the customer. Although you might be able to find your custom ring a little cheaper from an online chain, the markup on the final price is still high. The great thing about working with a custom jewelry studio is that you’re cutting out the middleman and eliminating all these costs. If you have your ring made by a custom jewelry studio, you’ll likely save around 20-30%; given the large price tag of an engagement ring, this means you’re saving serious money.
Of course, not every jewelry studio or brand will pass the savings along to you. Since you are choosing a unique, custom design, certain jewelers can take advantage of this and may charge you a similar amount to the retail price. In the same way, if you’re having your custom ring made by a retail store, you’ll likely pay a lot of money. However, if you find a private studio that passes along the savings to the consumer, you can expect to save $1000 or more on the final price.
For more info on how to save money on your engagement ring, see our page here.
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